The Most Anticipated Smartphones of 2025-2026: A Comprehensive Guid

In the ever-evolving world of mobile technology, staying ahead of the curve is essential for tech enthusiasts and everyday consumers alike. As we navigate through 2025, the smartphone landscape continues to transform with groundbreaking innovations, sleeker designs, and unprecedented computational power. This comprehensive guide explores the most anticipated smartphones set to hit the market in late 2025 and early 2026, offering insights into what makes each device worthy of your attention and potentially your investment.

The smartphone industry has reached a fascinating inflection point. With artificial intelligence becoming increasingly sophisticated, foldable technology maturing beyond its experimental phase, and battery technology taking significant leaps forward, the upcoming generation of smartphones promises to redefine our expectations of what these pocket-sized devices can accomplish. Major manufacturers including Samsung, Apple, Google, OnePlus, and Nothing are all preparing to unveil their latest flagship devices, each bringing unique strengths and innovations to the table.

From ultra-thin designs that challenge the laws of physics to foldable devices that transform from phone to tablet in seconds, the next wave of smartphones will cater to diverse preferences and use cases. Camera systems continue to evolve with computational photography pushing the boundaries of what’s possible without professional equipment, while new processor architectures deliver desktop-class performance with mobile efficiency.

This article delves into the specifications, expected release dates, unique selling points, and potential pricing of these upcoming devices. Whether you’re planning your next upgrade, keeping tabs on industry trends, or simply curious about the future of mobile technology, this guide provides a detailed roadmap of what’s coming in the smartphone world over the next year.

Let’s explore the devices that will shape the mobile landscape in the months ahead, examining what makes each one special and how they might influence the broader technology ecosystem.

Samsung’s Next Generation: Pushing Boundaries of Design and Performance

Samsung Galaxy S25 Edge: Redefining Smartphone Thinness

Samsung Galaxy S25 Edge with its ultra-thin profile (Image source: Tom’s Guide)

Samsung has always been at the forefront of smartphone innovation, and the upcoming Galaxy S25 Edge represents the company’s latest attempt to redefine what’s physically possible in smartphone design. Teased at the end of January’s Galaxy S25 reveal event, the S25 Edge is positioned as Samsung’s answer to the rumored iPhone 17 Air in what appears to be the beginning of a new “thinness war” among flagship devices.

Expected to launch in mid-May 2025 at a standalone event, the Galaxy S25 Edge aims to shave approximately one millimeter from the already svelte profile of the standard S25. While this might seem like a minor reduction, achieving such thinness while maintaining structural integrity and performance presents significant engineering challenges. According to industry insiders, Samsung has had to make some compromises to achieve this form factor, potentially including a reduced battery capacity and slightly less capable cameras compared to the standard S25 model.

The S25 Edge is expected to feature a 6.7-inch OLED display similar in size to the S25 Plus, but in a significantly thinner package. Powered by the latest Snapdragon 8 Elite processor, the device won’t compromise on performance despite its slim profile. The question remains whether consumers will prioritize the aesthetic and tactile benefits of an ultra-thin design over potential reductions in battery life and camera capabilities.

Samsung’s decision to create this specialized variant reflects the company’s strategy of offering diverse options within its flagship lineup, catering to different consumer preferences rather than adopting a one-size-fits-all approach. The S25 Edge will likely command a premium price above the standard S25, positioning it as a luxury option for those who prioritize design and portability.

Samsung Galaxy Z Fold7 and Z Flip7: Foldable Technology Matures

Samsung’s dominance in the foldable smartphone market continues with the upcoming Galaxy Z Fold7 and Z Flip7, both expected to launch around July 2025. These seventh-generation foldables represent the continued refinement of a category Samsung pioneered, now facing increased competition from various manufacturers who have entered the foldable space.

The Galaxy Z Fold7 may inherit the slimmer dimensions of the Korea-only Z Fold Special Edition, addressing one of the persistent criticisms of book-style foldables: their bulkiness when folded. Industry sources suggest the Z Fold7 will feature larger, wider screens that improve the device’s usability as a smartphone when folded, an area where competitors have sometimes offered more practical dimensions. The inner display is expected to maintain the same size while reducing the crease visibility that has been a characteristic of foldable displays.

Powered by the Snapdragon 8 Elite chipset, the Z Fold7 will offer top-tier performance. Camera improvements are likely, though specific details remain scarce. Battery capacity will probably remain similar to the Z Fold6, but charging speeds may improve. Samsung is not expected to adopt silicon-carbide battery technology in this generation, which means substantial increases in battery capacity within the same physical dimensions will have to wait for future iterations.

The Galaxy Z Flip7, Samsung’s clamshell foldable, will likely maintain a design similar to the current Z Flip6 given its relatively limited competition in Western markets. However, with Motorola’s Razr series gaining traction, Samsung may focus on camera upgrades, an area where the Z Flip series has historically lagged behind the company’s non-foldable flagships. Like its larger sibling, the Z Flip7 will feature the Snapdragon 8 Elite processor and potentially improved charging speeds, though battery capacity is unlikely to see significant changes.

Both devices will continue to command premium prices, with the Z Fold7 expected to retail around $1800-1900 and the Z Flip7 around $1000-1100, maintaining their positioning as aspirational devices that showcase Samsung’s technical prowess.

Google’s Pixel Evolution: AI-First Approach Continues

Google Pixel 10 Series: Intelligence Redefined

Google Pixel (left) compared to iPhone (right) (Image source: Tom’s Guide)

August 2025 is shaping up to be a significant month for Google’s hardware division, with the anticipated launch of the Pixel 10 series. Following the successful reception of the Pixel 9 lineup, Google is expected to maintain its momentum with a comprehensive range including the standard Pixel 10, two Pro variants, and a Fold model to round out the ecosystem.

Early leaks and industry reports suggest that the Pixel 10 series will maintain a design language similar to its predecessors, with the distinctive rounded camera bar remaining a signature element. This design continuity allows Google to focus on refining the internal components and software experience rather than reinventing the wheel with each generation. Screen sizes are expected to remain consistent with the Pixel 9 series, providing a familiar experience for existing users looking to upgrade.

The most significant advancement in the Pixel 10 series will likely be the introduction of the Tensor G5 chipset. Unlike previous Tensor processors that were based on Samsung designs, rumors indicate that the G5 will be built from the ground up in partnership with TSMC. This shift in manufacturing strategy could yield substantial benefits in performance, efficiency, and thermal management – areas where previous Tensor chips have sometimes lagged behind competitors. The improved silicon should translate to better battery life, smoother performance, and enhanced AI capabilities, reinforcing Google’s position as a leader in computational photography and on-device intelligence.

Speaking of photography, the camera system on the Pixel 10 series has been the subject of conflicting reports. Some sources suggest Google will maintain the current sensor configuration, focusing instead on software improvements to enhance image quality. Others hint at all-new sensors that could push the boundaries of smartphone photography even further. Given Google’s track record, it’s reasonable to expect a middle ground: selective hardware upgrades complemented by the company’s industry-leading computational photography algorithms.

The Pixel 10 series will undoubtedly showcase Google’s latest AI innovations, building upon the foundation established with previous Gemini features. With the enhanced processing power of the Tensor G5, we can anticipate more sophisticated on-device AI capabilities, potentially including real-time translation improvements, enhanced voice recognition, and more contextual awareness in Google Assistant interactions.

Pricing is expected to remain consistent with the current generation, positioning the Pixel 10 as a competitive option in the premium smartphone segment while offering Google’s distinctive software experience and long-term update commitment.

Google Pixel 9a: Democratizing Premium Features

While the Pixel 10 series will capture headlines later in the year, the Pixel 9a deserves attention as Google’s strategy to bring premium features to a more accessible price point. Expected in early 2025, the Pixel 9a represents Google’s commitment to offering a compelling mid-range option that doesn’t compromise on the essentials.

The Pixel 9a introduces a visual departure from the main Pixel 9 series, abandoning the signature camera visor for a simpler rear camera arrangement that sits flush with the body. This design choice gives the phone a cleaner profile while maintaining the recognizable Pixel aesthetic. Powered by the Tensor G4 chip – the same processor found in the flagship Pixel 9 – the 9a ensures that performance doesn’t take a backseat despite the lower price point.

Perhaps the most impressive specification is the 5,100mAh battery, which is actually larger than those found in Google’s premium models. This capacity, combined with the efficient Tensor G4, should deliver exceptional battery life – a crucial factor for many consumers when choosing a mid-range device. Google’s commitment to software support remains strong, with the Pixel 9a receiving the same seven-year update promise as its more expensive siblings.

At approximately $499, the Pixel 9a represents an exceptional value proposition, offering the core Google experience – including camera capabilities, clean software, and AI features – at a price point that’s accessible to a broader audience. This strategy of creating a compelling mid-range option helps Google expand its hardware footprint while introducing more users to its ecosystem of services.

Apple’s Innovation: Thinner, Faster, Smarter

iPhone 17 Air: The Ultimate Thin iPhone

iPhone 17 render (Image source: Tom’s Guide)

The smartphone thinness wars are set to escalate in September 2025 when Apple is expected to unveil the iPhone 17 Air alongside its regular iPhone 17 lineup. This specialized variant represents Apple’s most aggressive push into ultra-thin smartphone territory, directly challenging Samsung’s Galaxy S25 Edge in what’s becoming a fascinating battle of engineering prowess.

Based on leaked mockups and CAD renders, the iPhone 17 Air appears considerably slimmer than the standard iPhone 17 Pro models. Despite its thin profile, Apple isn’t skimping on premium features. The device is expected to incorporate a 120Hz ProMotion display, ensuring smooth scrolling and responsive interactions despite the space constraints of the thinner chassis.

Camera capabilities will necessarily see some compromises compared to the Pro models, with the iPhone 17 Air likely featuring a single 48MP rear camera. This reduction in camera hardware allows Apple to maintain the slim profile while still delivering high-quality photography through computational techniques. The device will be powered by Apple’s A19 chipset, ensuring that performance doesn’t suffer despite the space constraints.

Perhaps the most exciting technological advancement in the iPhone 17 Air is the rumored higher-density battery technology. Industry analysts suggest Apple may be implementing silicon-carbide battery technology, allowing for greater energy storage in a smaller physical footprint. If these rumors prove accurate, the iPhone 17 Air could offer surprisingly competitive battery life despite its thin profile – a crucial factor for consumers who might otherwise be hesitant to sacrifice longevity for aesthetics.

The iPhone 17 Air will likely command a premium price point, positioning it as a luxury option within Apple’s already premium lineup. The September 9th reveal (the most likely date according to industry sources) will determine whether Apple has successfully balanced the engineering trade-offs required to create an ultra-thin device that doesn’t compromise on the essential iPhone experience.

iPhone SE 4: Modern Design Meets Accessibility

While the iPhone 17 Air will capture attention at the high end of Apple’s lineup, the iPhone SE 4 represents an equally important strategic move at the more accessible end of the spectrum. Expected in March 2025, the fourth-generation iPhone SE is poised for its most significant redesign since the line’s inception.

After three years without an update, the iPhone SE is finally shedding its dated design with thick bezels and a physical home button. The new model is expected to adopt a modern edge-to-edge display with a notch housing Face ID sensors, bringing it visually in line with Apple’s main iPhone lineup. This design shift enables a larger 6.1-inch OLED display (replacing the current 4.7-inch LCD panel) without substantially increasing the device’s physical footprint.

Under the hood, the iPhone SE 4 will likely feature the A18 chip from the iPhone 16, continuing Apple’s tradition of equipping the SE line with previous-generation flagship processors. This hardware choice is particularly significant as it would enable the iPhone SE 4 to support Apple Intelligence features, bringing AI capabilities to a more accessible price point in Apple’s ecosystem.

Another notable advancement is the rumored inclusion of Apple’s first in-house 5G modem, marking the beginning of the company’s transition away from Qualcomm modems in its devices. This vertical integration could eventually lead to improved power efficiency and performance as Apple optimizes the modem specifically for its hardware.

With these substantial upgrades, the iPhone SE 4 is unlikely to maintain its predecessor’s $429 price point. Industry analysts expect a price around $499, positioning it as a compelling mid-range option that delivers the core iOS experience and longevity without the premium price of Apple’s flagship models. Some rumors even suggest Apple might introduce an iPhone SE Plus variant with a larger display, further diversifying its offerings in this segment.

The iPhone SE 4 represents Apple’s recognition that maintaining a presence in the mid-range market is strategically important, especially as Android competitors continue to deliver increasingly compelling options at similar price points.

OnePlus and Nothing: Challenging the Status Quo

OnePlus 13: Performance Without Compromise

OnePlus 13 (Image source: Tom’s Guide)

OnePlus has consistently positioned itself as a brand that delivers flagship-level performance at more competitive price points, and the OnePlus 13 continues this tradition. Already launched in China in late 2024, the global version is set for release in January 2025, giving tech enthusiasts something to look forward to early in the year.

The OnePlus 13 features a substantial 6.82-inch display and is powered by the latest Snapdragon 8 Elite chipset, ensuring top-tier performance for even the most demanding applications and games. This processor not only delivers raw computational power but also promises significant improvements in battery efficiency, addressing a pain point for power users who need their devices to last through intensive usage days.

Camera performance has been a focus area for OnePlus in recent years, with the company continuing its partnership with legendary lens specialist Hasselblad. The OnePlus 13 is expected to feature a versatile triple camera system with three 50MP sensors handling main, ultrawide, and telephoto duties. This hardware, combined with Hasselblad’s color science and OnePlus’s computational photography algorithms, should deliver a photography experience that rivals more expensive flagships.

Alongside the premium OnePlus 13, the company is also launching the OnePlus 13R – a midrange variant that makes strategic compromises to achieve a lower price point while maintaining the core OnePlus experience. The 13R is expected to utilize the Snapdragon 8 Gen 3 chipset from 2024’s flagship phones, offering performance that remains competitive with devices costing hundreds of dollars more. While it will likely forego the telephoto lens found on its more expensive sibling, the 13R should still deliver capable photography through its main and ultrawide cameras.

Pricing remains the big question, though industry analysts expect the OnePlus 13 to cost between $699 and $799, with the latter price matching the OnePlus 12’s debut cost. The OnePlus 13R could start as low as $499 for a 128GB version, positioning it as an extremely competitive option in the midrange segment.

OnePlus’s strategy of offering high-performance devices at various price points continues to resonate with consumers looking for alternatives to the established players, and the OnePlus 13 series looks set to strengthen the company’s position in the global smartphone market.

Nothing Phone 3: Design-Led Innovation

One of the most genuinely exciting upcoming devices is Nothing’s long-awaited flagship, the Nothing Phone 3, which looks set to debut later in 2025. The design-led firm, founded by former OnePlus co-founder Carl Pei, has built a reputation for its unique glyph lighting, transparent design elements, and minimal widget-based Android skin, but until now its handsets have focused primarily on the affordable end of the spectrum.

The Nothing Phone 3 represents the company’s first true flagship offering, and expectations are high. According to industry sources, including an internal company email from Pei himself, the device will feature “breakthrough innovations in user interface” and a strong focus on AI features to help compete with established players like Samsung and Google in the high-end segment.

Hardware specifications are expected to be appropriately premium, with a top-end Snapdragon chipset (possibly the 8 Elite or its predecessor), a sizeable OLED screen, and a triple rear camera system. The company’s signature transparent design elements and glyph lighting interface will likely evolve in this iteration, potentially offering more functionality beyond the aesthetic appeal they’ve provided in previous models.

A new version of Nothing OS with additional widgets seems guaranteed, as does a fresh take on the glyph LED system that has become the brand’s most recognizable feature. The company’s minimalist approach to software, with a focus on reducing distractions and unnecessary notifications, continues to resonate with users seeking a more intentional relationship with their devices.

While Nothing hasn’t confirmed an exact release date, early 2025 seems increasingly likely, with some industry observers suggesting the device might make its debut at Mobile World Congress in March. The company’s strategy of targeting an aggressive price point means the Nothing Phone 3 could undercut traditional flagships by hundreds of dollars while still delivering a premium experience – a compelling proposition for consumers seeking something different in an increasingly homogenized smartphone market.

Other Notable Contenders: Sony, Motorola, and Beyond

Sony Xperia 1 VII: The Photographer’s Smartphone

Sony has carved out a unique niche in the smartphone market, catering primarily to photography enthusiasts and content creators who value manual controls and professional-grade imaging capabilities. The Xperia 1 VII, released in May 2025, continues this tradition while incorporating meaningful upgrades that keep it competitive in the flagship space.

Powered by the Snapdragon 8 Elite SoC, the Xperia 1 VII maintains Sony’s commitment to high-performance hardware. The device features an upgraded ultrawide camera that complements the already capable main and telephoto lenses, creating a versatile photography system that appeals to serious photographers. Sony’s decision to retain the microSD card slot – an increasingly rare feature in flagship phones – further emphasizes the device’s focus on content creation, allowing users to easily expand storage for photos and videos.

With 12GB of RAM, 256GB of internal storage, and a substantial 5,000mAh battery, the Xperia 1 VII offers a complete package for power users. At $1499, it occupies the premium segment of the market, targeting a specific audience that values its unique combination of features rather than attempting to compete directly with mainstream flagships on price.

Motorola’s Foldable Evolution: Razr 2025

Motorola has experienced something of a renaissance in recent years, particularly with its revitalized Razr line of foldable smartphones. The company’s 2024 models successfully challenged Samsung’s dominance in the clamshell foldable category, and the upcoming Razr 2025 models are expected to build on this momentum.

The Razr 2025 will likely continue Motorola’s strategy of offering a large, functional cover display that reduces the need to open the phone for common tasks. This approach has resonated with consumers who appreciate the practicality of quickly checking notifications, taking selfies, or responding to messages without unfolding the device.

Expected improvements include a more refined hinge mechanism, enhanced durability, and camera upgrades to address one of the few weak points in previous generations. Motorola’s relatively clean implementation of Android, with thoughtful additions that take advantage of the foldable form factor, should continue to be a strength for the brand.

With Samsung potentially introducing a more affordable Galaxy Z Flip FE, Motorola’s competitive pricing strategy will be crucial in maintaining its momentum in the foldable space. The company has successfully positioned itself as a viable alternative to Samsung in this category, and the Razr 2025 will play a key role in determining whether it can expand this position in the coming year.

The Future of Smartphones: Trends to Watch

As we look at the upcoming devices of 2025 and early 2026, several clear trends emerge that will shape the smartphone landscape in the years ahead:

AI Integration Goes Deeper

Artificial intelligence is no longer just a marketing buzzword but a fundamental aspect of smartphone functionality. From Google’s Tensor-powered experiences to Apple’s on-device intelligence and Samsung’s Galaxy AI, manufacturers are increasingly focusing on how AI can enhance everyday interactions with our devices. The next generation of smartphones will feature more sophisticated on-device processing capabilities, reducing reliance on cloud services while maintaining privacy and improving response times.

Battery Technology Evolves

Silicon-carbide battery technology represents one of the most promising advancements on the horizon, potentially enabling higher energy density in smaller packages. While not all manufacturers will adopt this technology immediately, devices like the rumored iPhone 17 Air may showcase its potential, paving the way for wider adoption in future generations.

Foldables Become Mainstream

What began as experimental devices with questionable durability have evolved into practical, reliable products. As manufacturing processes improve and prices gradually decrease, foldable smartphones are poised to capture a larger share of the premium market. The introduction of more affordable options like the rumored Galaxy Z Flip FE could accelerate this transition, making the form factor accessible to a broader audience.

Camera Systems Reach New Heights

Computational photography continues to transform what’s possible with smartphone cameras, with each generation pushing the boundaries further. The combination of improved sensors, sophisticated image processing, and AI-powered features enables capabilities that would have seemed impossible just a few years ago. This trend shows no signs of slowing, with upcoming devices likely to narrow the gap with dedicated cameras even further.

Sustainability Gains Importance

Environmental considerations are becoming increasingly central to smartphone design and marketing. Manufacturers are extending software support lifespans, improving repairability, incorporating recycled materials, and reducing packaging waste. These efforts reflect both consumer demand for more sustainable products and regulatory pressures pushing the industry toward greater environmental responsibility.

Conclusion: A Dynamic Smartphone Landscape

The smartphone market of 2025-2026 presents an exciting array of options for consumers across different price points and form factors. From ultra-thin designs that push engineering boundaries to foldable devices that transform between phone and tablet, the diversity of choices reflects the maturing of the smartphone as both a product category and a personal technology platform.

While the days of revolutionary year-over-year changes may be behind us, the incremental improvements in key areas – processing power, camera capabilities, display technology, and battery life – continue to enhance the smartphone experience in meaningful ways. Artificial intelligence increasingly serves as the connective tissue between hardware advancements and user benefits, making our devices more helpful, intuitive, and personalized.

For consumers planning their next upgrade, this landscape offers both challenges and opportunities. The differentiation between devices is increasingly found in software experiences, ecosystem integration, and specific feature priorities rather than raw specifications. Understanding your personal priorities – whether camera quality, battery life, display characteristics, or software experience – becomes essential in navigating the diverse options available.

As we look toward the future, the smartphone remains our most personal and essential technology device, continuing to evolve in ways that reflect our changing relationship with technology and the world around us. The devices of 2025-2026 represent not just the cutting edge of mobile technology but also a glimpse into how we’ll interact with the digital world in the years to come.

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